What Is a Design Brief? An Ultimate Packaging Design Guide

Packaging design can be both overwhelming and exciting. If you have some design in your mind, you can take a document and draw your design and stay on track throughout the design process. But if you don’t have any idea what you want to do with your packaging, take some time, and figure out what you need, and which type of design will be valid for you. You can also create your design easily through a design brief.

In this blog, we have discussed the design brief and packaging design.

What Is a Design Brief?

A design brief is related to a document that outlines all your packaging needs and wants. It is a piece of important information for every person who is involved in the packaging production process and packaging design. An excellent design brief can act as a road map for your project that will make things easier for you.

Who Creates a Design Brief?

A design brief cannot be created by a single person, instead, it involves many companies and brands. For example, in smaller companies, the business owners might create the design brief bases on their brand identity, and brand vision for the company. But in larger companies, it all depends on the creative or marketing team. This is not important who is in charge of creating a design brief but involving more than one person in the process is very important. You can involve different stakeholders from different departments. The best way to create a packaging design is to use collaborative document-sharing tools such as Google Documents etc. By doing this, each stakeholder can easily get details of the design, and add their opinion, comments, and changes. 

Why Is a Design Brief Important?

A design brief is very important even more than the paper it’s printed on. Even though a design brief mainly consists of words, those words brought the vision to life in the form of an attractive design. Design briefs help companies to analyse and figure out which design is best for their brand and what they are looking for in their packaging. Most importantly, it also encourages everyone to work on the same page and the same goal.

How to Make a Design Brief for Packaging Design?

Here are the 6 essential elements you need to know while creating your packaging design:

1. Include Company Information

This will be a good idea to create your packaging design with some information about the company. Discuss your company goals, products, services, and what your brand offers and try to create design accordingly. You can include information about your industry, and your future goals, and stay relevant to your company’s directions while creating your packaging design. You can include your brand story and important information on your packaging boxes.

2. Create a Project Overview

After establishing what your company does, you can talk about the projects you are working on. Answer these certain questions why are you designing this project? What is the purpose of this product? what are the challenges you might face while designing this product? For example, you are creating a design for fragile products. So, now the primary goal of that custom packaging box must be safety and protection. This is the reason why you need to create a project overview while creating the design of your packaging box.

3. Discuss your Goals and Objectives

After the overview, you need to find the objectives and goals of your project. For example, if your company is making luxury items, you need to create robust and attractive packaging to increase the protection as well as enhance the beauty of your project. You need to analyse your budget, material, sustainability, and quality of the packaging material. This is how you can create perfect custom packaging boxes for your products to make your brand stand out in the market.

4. Find your Target Audience

This is the most important factor you need to consider while designing custom packaging boxes for your products. we all know that you are not designing custom boxes for yourself, instead, you are designing for your customers and your audience. You need to figure out who is your target audience. Which type of designs do they like?  How will they use that product? So, by answering these questions you can easily create a packaging box for your products. For example, if you are doing business in clothes, it means you are dealing with 3 types of customers, men, women, and children. So, you need to design those boxes accordingly.

5. Add the Specifications

After meeting all the above-mentioned requirements, now you need to talk about some specifications. For example, what will be the size, material, requirements, and sustainability? No matter what design, style, size, and material you select for your product packaging, try to stay relevant to your brand’s objectives and goals. Be sure to full all your needs to be incorporated in the packaging. You can also include artwork elements, and legal information on custom packaging boxes.

Wrap Up

I hope you got the idea that a design brief is a very essential component to create a packaging design for your packaging boxes. So, before directly starting your packaging design, try to nail down the goals, requirements, and objectives of your design. If you still face any confusion in creating your packaging design, you can contact Emenac Packaging Australia to make your vision a reality. Feel free to approach our packaging experts for assistance and guidance.