Using Customised Packaging to Increase Brand Value
The current markets are all about customisation. The element of closure matters more than ever and to gain this feat brands are taking on the customisation trends. From products to product packaging, every aspect of the retail stores has been touched by personalisation. To produce a sentimental attachment of customers to a brand and form a loyalty, companies are using their product packaging to market their manufactures more than ever. However, the packaging is also a representation of the values of a brand, what the brand stands for, and what the brand is doing for its customers.
By improving the properties of your packaging, such as purchase, carry, and use, your customers get to feel more comfortable staying with your brand. Here are a few other reasons why using customised packaging is integral for increasing your brand’s value:
1. A Plus for Brand Visibility and Brand Perception:
What stands out in the crowd is what packs uniqueness. Let us imagine you are running fresh-baked sliced bread, if your packaging carries the same basic elements that are used by other brands and companies, people are hardly going to see any difference and will possibly skip your products. Now let us say you choose to customise your packaging and create something that reflects the good qualities of your products i.e. freshly baked, this is something that can catch the customers’ attention.
The signature features of your unique packaging are what make your products easily recognisable and visible to the customers even among piles of other products. This uniqueness strengthens the customers’ perception of the quality of the brand, increasing its value.
2. Maintains Product Quality and Increases Shelf Life:
The prime reason for the packaging of products has been their protection and to maintain their fresh quality from the start to the end of the transit. When it comes to consumables and products that are susceptible to outside factors, integrity becomes an even more important factor.
Krispy Kreme is a good example when it comes to packaging that truly preserves and protects. While normal packaging can hold the integrity of similar donuts only for 18 hours, the Krispy Kreme food-grade box of donuts can keep the sweet delights edible for up to 2-3 days. This packaging is not only lightweight but helps in keeping the donuts fresh for longer as well.
3. Saves on Delivery Charges:
When you customize your packaging, it is not only the customisation of the style and outlook but of dimensions and materials as well. Different shapes of packaging can affect your product delivery to the stores or customers and its charges. Lightweight materials and compact packaging will allow manufacturers to send out more products at once and be charged lower rates.
4. Allows You to Go Eco-friendly:
More and more customers are discovering the impacts of their buying patterns on the environment and gradually the number of environmental advocate customers increases. This call for corporate and brands to come up with solutions. When you choose custom packaging, you are free to choose from different Eco-friendly materials that are biodegradable, recyclable, or composable.
Custom packaging has taken the retail market to new heights and continues to reshape the future of e-commerce. It is, now more than ever, crucial for brands to stand out and with every brand trying to come up with unique ways of expressing their brand’s values, the competition seems to grow tougher by the day.
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