Top 4 Biggest New Year’s Packaging Trends to Follow in 2022

Imagine for a second that you have a great product. But your packaging is of average quality. Do you still think you can get the sales in the market?  Nevertheless, custom printed boxes are what drives sales for your product. 

Therefore, ignoring the packaging can take you out of the competition and can make your brand look outdated. Packaging is on the front line and plays a major role in the sale of products. The majority of customers make purchasing decisions based on the packaging design. So, in a way packaging is more important than the product itself. 

As 2022 is approaching, and with the new year the new packaging trend will take the place of old ones. So, as a product manufacturer, you will have to update or renew your product keeping in view the modern trends. 

Let’s take a look at a few of those trends in this blog:

1. Sustainable Package Design:

Good packaging can make or break a sale. It’s a powerful tool to use in marketing. And, it’s also going to eventually end up being thrown away or recycled. People are aware of this fact. People are wary of the wasteful packaging that pollutes our planet.

Think you have a perfect packaging design? Think again, because of the intense competition in the market people always go for the product that has the best display. Sustainable packaging is a forever remaining trend, and it will not go out of fashion no matter what.

As a manufacturer, you must be careful in using plastic in packaging, as it can repel potential customers from your brand. Therefore, green packaging will take the centre stage in the coming year of 2022. Whatever alternative to plastic you are thinking about or customers prefer, just go for it.

2. Minimalism:

Minimalism is another packaging design trend that will rule the designing world for years to come. There is strong interest in minimalist packaging in the design world.  It allows highlighting the key components of packaging by bringing them into focus and providing more clarity to your custom box.

You wouldn’t want to display your wedding band in a box of tacky costume jewellery. Designers use minimalist concepts skilfully. That is why minimalism is booming during the last few years. Natural products are known for designs that feature clarity and brevity.  Perhaps because a clutter-free design shows you don’t have to duck behind a complex design.

3. Flat Illustration:

These past several years have seen flat illustrations dominate the design world. Apple was the first to adopt flat icons in 2013, and then mobile designers followed their footprints. Later, cloud computing giant SaaS released their iconic flat designs by Alice Lee, which inspired web developers.

Flat illustration has become the latest packaging trend. They’re also a highly adaptable illustration style that can be customised successfully to suit a wide variety of brands. And, perhaps most compelling for packaging design, flat illustrations are fairly simple to reproduce across many packaging materials.

4.  Revealing Packaging:

In 2022, packaging designers embrace clarity. Honesty and transparency are two traits that matter most to consumers.  Businesses have never been more concerned about revealing what’s inside than they are today. It is the authenticity age. People are tired of faux and misleading advertisements and marketing.

They’re beyond the cloak of corporate anonymity. Businesses that act with honesty and transparency are more likely to succeed. Packaging design that reveals the inside of the product is in line with the customer preferences. 

The packaging tricks can damage a company’s credibility and make customers lose confidence in your brand. Transparency and trustworthiness in custom packaging are the solutions to this problem. 

Wrapping it Up:

The trends above should have motivated you to think more deeply about how to elevate your custom packaging designs in 2022. But you should not opt for a trend just because your competitors are doing it, or it is famous. The main objective of any packaging design is to convey your product details to the consumers and act as a free promotional tool for your brand.

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