The Psychology of Halloween Packaging and Consumer Behaviour

When your product is propped up on a store shelf along with the products of your brand’s various competitors, what is it that makes your product conspicuous? What would make the consumer pay no heed to the competitors’ products, reach out, and grab at your product?  The one-word answer is “packaging”. It is the way your product is packaged that makes the customer reject all other choices and fall in love with your product at first sight. It’s often said that a book should not be judged by its cover, but contrary to this belief, the outlook of your product does actually matter, because it is the cover, or in this case the packaging that charms the consumer at first sight! Packaging techniques, no matter how brilliant, are all in vain unless you consider the psychology of packaging and the consumer behaviour towards it.

Halloween products are the fad all through the month of October, and the way you package your products while keeping in consideration the psychology of Halloween packaging and consumer behaviour is crucial. It is an enthralling topic of study that reconnoiters how the presentation of Halloween-themed packaging, including its design and colours can influence the choices of the market. We will discuss some significant aspects that should be considered while designing custom Halloween-themed packaging.:

1. Sentimental Connection

Halloween Packaging can get a grip on the emotions and the sense of reminiscence of the consumer. Sinister and eerie themes can conjure emotions like excitement and exhilaration which are associated with the festival. This can even give your consumers an adrenaline rush which is a characteristic emotion linked with Halloween. Halloween is also correlated with fright and thrill, with components like pumpkins, ghosts, monsters, witches, haunted houses, and even bugs like spiders. Custom Halloween printed packaging designs that keep in consideration these elements can arouse a sense of ecstasy and curiosity in consumers persuading them to explore the product.

2. Colour Psychology

People’s emotions can be affected by various physiognomies of colours, and today, this colour psychology is primarily used in marketing and advertising. The Psychology of Halloween Packaging and consumer behaviour towards it can be influenced by using different colours. Get the Halloween boxes custom-printed in one or more of the following colours:

• Orange: This is a prominent colour associated with Halloween representing warmth and energy. Moreover, it is the colour of pumpkins so it reinforces the link to Halloween
• Black: A classy colour, the symbol of darkness, is your perfect gothic packaging colour choice. Creating a spooky aura, this sinister colour is a colour of hearses and coffins. |It can also go well paired with other colours to create a contrast!
• Purple: Not only the symbol of royalty, but this colour is also characteristic of witches, wizards, and magic, making it a perfect choice for Halloween-themed packaging.
• Red: The definitive colour of danger, and blood. This colour adds a sense of intensity and urgency and might even force your consumer to impulse buy your product!
• Brown: Hues of brown are perfect shades for fall. Be it rust or ochre, this hue would scream the word “Halloween” on your product package!
• Shape and Form

Introduce your products in style by packaging them in custom-shaped boxes that retell popular Halloween legends. Packaging in the shapes of pumpkins, cauldrons, and ghosts is an obvious indicator of Halloween. Moreover, you can create custom-designed boxes shaped in the form of Haunted Houses or coffins. You can also introduce gothic arches or gothic-style die-cut windows to showcase your product in the safety of its packaging, as well as add the Halloween theme to your custom-designed packaging boxes.

3. Typography

The typography on your Halloween-themed packaging can be upgraded to gothic or grunge fonts, which are characteristic of luxuriant details as well as rugged edges and arches in the alphabet.  Some popular fonts to spike the Halloween packaging psychology and attract consumers are the following:

• Karloff
• Atorak
• Zombie Dust
• Moracle
• Black Sheperd
• Okami
• Dark Widow
• Covenant
• Spooky Society
• Deathgrin

4. Interaction and Repurposing

Interactive Packaging is an extremely clever marketing strategy. It can pique the interest of consumers as soon as they can see that the packaging is more than just for storing or packaging the products. Custom printed packaging boxes for your Halloween products can be printed with black and white designs that can be coloured in by the consumer, as adult colouring is really popular these days. This way your Halloween-themed packaging can double up as Halloween-themed artwork. Create packaging in gothic forms such that it can be repurposed as photo frames like the Mid-Autumn Mooncake Box by Starbucks. This way, not only would your packaging be attractive to customers, but would also not end up in a landfill, contributing to sustainability and Eco-friendliness.

Conclusion:

In short, we can say that the psychology of Halloween packaging is all about establishing an emotional bond, using colour psychology, and storytelling to enrich the consumer experience. This would surely influence purchasing certainties through the Halloween spell. Efficient Halloween packaging can transform a product into a cherished part of the holiday festivities. get your custom Halloween-themed packaging boxes printed today by Emenac Packaging Australia, and you won’t be disappointed!

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