The Importance of Colors in Custom Packaging for Cosmetic Products

Colors attract attention and by using them, any product can be made special or stand out from a crowd other same products. The right hues, shades, and a mix of colors become important when it comes to packaging for cosmetic and beauty products. This is because beauty and cosmetics products have a large market share with intense competition. Thousands of beauty brands are on the market nowadays and it is essential that your cosmetic products have such attractive cosmetic packaging or beauty packaging which make them show your brand uniqueness in the best possible way.

According to a recent study in consumer markets, 85% of consumers attribute color as a primary reason for their purchasing behavior.

Various color in your brand/product’s packaging helps make clear and maintain the message of your branding to your targeted customers, creating a key graphic element in cosmetic brand storytelling. Color in packaging is used for just not branding and appealing but also to be used in practical applications, such as being used to protect formulations from light or staining, or even from radiating an odor.

Beauty Brands and Colored Packaging

Beauty/cosmetic brands are visually recognizable. Almost every customer can easily select its favorite product by just having a look from a distance. This is just because colors are an important part of brands. It is observed by experts that customers pick their usual beauty product by identifying them by colors.

It is renowned fact that the color pallet of a brand’s packaging is analytically effective in trying to spreading and clarifying the genuine message of your product brand towards your customers.

While the packaging color is a key element for catching the customer attention, it also helps a functional purpose for your cosmetic brand as well. Many colors are used for custom printed cosmetic boxes to ensure sufficient protection of the formulations so that they do not become stained or get a lighter shade.

“The color becomes the brand”. It’s true.

Just consider. A customer just strolls over to the shampoo lane and can recognize his/her usual brand at once even from a distance. You must confidently want your beauty product to enjoy the same brand identity, right?

Then selecting and using the right color of your packaging is the secret key to your beauty brand’s success!

Making the Right Choice for Your Packaging Colors

Color is evocative. It has a great power to trigger the emotions and thoughts of the customer – whether positive or negative. Color is also associative (could be to any brand or product). One’s experiences often quick responses to different colors.

Because of this, the color scheme of a product’s packaging can induce emotions and attitudes into the product before the consumer knows anything about it. Eventually, it comes down to final purchase by the customer.

In order for the color to add to the successful match between product and target consumer, it’s essential to know significant details about both color and customer. In order to stand out from your competition and capture the attention of potential buyers, it is critical to keep the following goals in mind when selecting packaging colors.

• Keep the mindset of your customers at the front position of all color decisions. Whether it’s their age, gender, economic status, or education level, think like a customer to see what motivates you to buy a beauty/cosmetic product.
• What is the ultimate goal of using your final product? What message do you want your packaging to send to your consumer? Is this message cheering, fun, traditional? Make sure the colors send the right message to your targeted customers.

Let’s understand the psychology of various colors and their effects.

• White color communicates innocence, equality, and new beginnings. As a packaging color, white is safe, simple, unadventurous and conservative, but a good choice of thousands.
• The black color is a powerful color, signifying control and authority. Use it to make your packaging stand out from the rest.
• Blue color reflects honesty, reliability, strength, and harmony. It is liked by both men & women with the same ratio.
• Red color signifies liveliness, action, passion, enthusiasm, and strength. Use it to increase the perceived value and draw the attention of potential customers.
• The green color is linked to safety, wealth and growth. It is used with the eco-friendly or natural products typically.

Consider the line of various colors before you finalize any single color for beauty/cosmetic product’s packaging at once.

No doubt, the right color sets the right tone and aptly which delivers the intended mood of your product to the customer. It also expresses the attributes of your beauty brand. While some brands should go for soft pastels, others might want to select color packaging which is courageous and exciting, carrying the true spirit and message of the product itself.

Most packaging companies also have separate packaging box designs, for a large variety of beauty products, and you can place a custom order for cosmetic packing boxes, beauty boxes, lipstick boxes, and hair color product boxes embossed cosmetic boxes and more. There is a large selection available in the market in terms of colors and design and other specific features so that you can make the most of custom product packaging for your quality cosmetics.