Packvertising: A Smart Way of Advertising That Saves Money

Packvertising is a great way to create cheaper but better ads by blazing them in product packaging.  As we all know that paid marketing is very expensive and the costs of paid marketing are rising day by day. So, at that time if you use a packvertising technique, you can easily advertise your product on a very low budget. There are many brands of all sizes and shapes that sink a lot of money into paid marketing and don’t get any effective benefit from them. But, if you want to compete with your competitors and make your products stand out in the market, use packvertising.

In this blog, we have analysed how advertising is the best option to outsmart big ad budgets:

Packvertising: Overcoming the Big Spenders

According to a survey, more than 70% of customers said that they buy a product just because of its looks and attractive packaging. So, if you follow these stats then using attractive packaging can be a great way to take on larger competitors. Packvertising is all about using advertising and packaging cleverly to entice your target audience and make your products stand out in the market.

Packvertising is a low-budget and nimble advertising trick. Furthermore, it also focuses on the first impression of the customer. Using this tactic is a great way to get in front of your potential customers.

Traditional Marketing Is Too Crowded

Today, there is no creativity left in this world. Everyone is on a fast pace looking for ways to make their businesses successful. Now every other brand is spending money and using traditional marketing to grab the attention of the customers. There are many big brands that are putting blinds on the eyes of customers with paid advertisements. According to a survey, 40% of laptop users and 30% of desktop users have already installed ad blockers in their systems.

Furthermore, there are many small companies that cannot afford ad budgets and shovel money into traditional marketing. So, they can apply advertising instead of traditional marketing to make their brand stand out in the market.

Direct Marketing on the Rise

A small business or a brand can afford to do direct marketing as there are low risks and higher payoffs.

When you combine packvertising with:

• Content marketing
• Social media
• Free email marketing

Packvertising Creates a Relationship with Customer

As we have discussed that packvertising is all about packaging and advertisement. So, when customers get your brand’s packaging, it means they are directly interacting with your brand. That’s why you need to use creativity while designing your custom packaging boxes for your brand to influence the customers toward your brand.

You can provide a unique and positive experience to your customers by using clever and fresh packaging design. Furthermore, if you deliver your product in the best quality packaging, your customers will talk to their friends about your brand and share their experiences. And this thing will build a positive impact on your brand among your customers.

Today, customers demand packaging that looks appealing and amazing. So, that’s the place where creativity and attractive packaging design comes in. You can use gorgeous and vibrant colours on your packaging that entice your target audience.

Examples of Packvertising

If you are still thinking that how creative packaging looks like, we have added some examples below to figure out how to create attractive packaging:

1. Happy Socks

You must have seen many socks in different colours such as white, grey, and black. But representing these socks in different colours is a creative idea. This is what happy socks did. They use vibrant and amazing colours on the cloth of the socks and packaging to influence the mood of the wearer. Additionally, socks are packed in customized sock packaging that enhances the product. These socks also enhance the unboxing experience of customers.

2. Rose shire

Rose shire shows how you can create attractive packaging and sell your products on social media. Rose shire is a store of roses that sells roses to wholesalers, not retailers. They create attractive packaging instead of traditional ads. The majority of the customers buy their products just because of creative packaging and the right use of packvertising.

Conclusion

To conclude, businesses have to invest a high investment in traditional marketing and ads but don’t get as effective results as they could by smart work. For example, if you are running ads for your small business, it means you are competing against big spenders and they might invest more and leave you behind.

Try to think out of the box and invest in packvertising, which is more effective and affordable. By using this technique, you can engage the customers and convince them to play with the products. Don’t just sink your investment in traditional marketing, use packaging advertisement as it is more effective and cheaper. So, come and innovate with your reliable custom packaging supplier Emenac Packaging Australia to create attractive packaging for your products.