Packaging Advances Around the World and Their Influences

Product packaging is constantly changing and improving around the world as it keeps being inspired and influenced by different cultures and stimuli of customers. Diversity in cultures and demands of customers often result in divergent and varying packaging of the same product under different designs shipped globally. For instance, there are flavors of Fanta soft drink in Japan that cannot be availed anywhere else around the globe! Customers’ demands shape the trends and efficiencies of businesses and these demands bring out the creative power of manufacturing industries that keep overcoming problems. Colors, typefaces, and packaging material, etc. are the elements that make your products memorable to your customers, however, the challenge keeps rising as the consumer demands keep evolving.

We look forward to giving you an insight into the growing market of improved packaging and its demand worldwide and the influence they have on customers:

Ecommerce Reinvented the Purchase and Packaging Experiences:

The trend of purchasing or even monthly or a weekly subscription of products online has changed the way packaging is perceived. Buying is no more limited to stores and retail. Letterbox packaging has become a helpful accessory to e-commerce businesses that sell a variety of products ranging from brewing beverages and skincare products to flowers and even wine bottles.

This shift of preferences and customer convenience has resulted in the phenomenon of unboxing. It is now more than just revealing your products; revealing the product that resides inside a creatively crafted packaging is something every customer looks forward to and appreciate to a great extent. Social media platforms are filling with videos and appreciations of such packaging and their innovation.

Inventive Packaging of Consumables is Dictating Customer Behavior:

Beyond the ordinary packaging excites customers who are looking for something new and interesting. Smart packaging attracts such customers easily when they are presented with packaging that can offer a secondary cause instead of mere product protection. For instance, layered packaging creates this sense of journey through the usage or consumption of products that make the customers want to dig in deeper.

An example, that truly embodies efficiency in packaging, is the rectangular-shaped watermelon business in Japan. The fruit is grown in a closed and compact compartment that influences the shape of the fruit, during its growth, according to the mold. This way the fruit itself becomes the packaging. Other luxury fruits such as strawberries and grapes are packaged in layers to avoid any damage to the products. 

The Secret Lies in Understanding the Consumers:

Every aspect of your product is aimed towards the satisfaction of your customers, so why ignore the packaging? your products are purchased by a wide range and variety of consumers, they can differ from each other by gender, age, or even how much they each consume or use the products. If a sachet of products may present as single-use for some customers, for another customer it might be for two or three times of use. Hence, keeping in mind all kinds of customers you can make the packaging re-saleable instead of compelling the customers to waste it. Packaging has always been a great influence on customer purchase choices. Their efficiency and attractiveness can be a key characteristic in sales and promotion. Keep an eye out for competitors, constantly update your services and products according to the market demands and trends, and take note of what the customers expect from your products and their packaging to excel in the trade.