Most Common Mistakes that you need to Prevent in Custom Printed Boxes
Product packaging is an important aspect of any product. Effective for any business for securing a position in a viable market. But if your product packaging appears not appealing in design and other things then you are more likely to lose customer’s interest leading to product failure. There are often examples of mistakes the consumers would find it amusing.
Even when ordering packages customers would make certain specifications that while it may be good in concept but worse in execution. These mistakes are avoidable so as long as you follow these tips, then you are definitely fine.
- Update the packaging design
Keeping your packaging updated after a while is a necessity as if you keep it old fashioned for a long time will derail the momentum for your product’s success and the rival company can gain an advantage to take over that position.
Always try to modify the appeals by certain timespan this could the logo design, the color or shape of the package, etc. A change like this would not only keep your product relevant but can sufficient in gaining more potential customers.
- Set the Correct Specifications & Labeling
Specifications like package size, the thickness should not be inconsistent. Since any minuscule flaw can be problematic. Carefully choose the right setup for your packaging, like if you use less study packaging for bottles then you may end losing a lot in damages.
Using proper packaging that guarantees the safety and correct information on the custom box packaging can help your customers in confidence and making them repurchase.
- Don’t Use the Wrong material
There are often times a customer would choose a certain packaging without considering presentation or safety to the product inside. It is important on being smart in choosing the right kind like for example using cardboard boxes for displaying food items or kraft paper for eco-friendly packaging.
Avoid using three heavy bottles with a kraft handle bag or large cardboard for three eggs.
Choose the best material that helps in identification as well as guaranteeing safety.
- Lack of Testing
Bad packaging can be costly for many businesses that invested in them. Customers will be disappointed and this is a crucial phase since you need to consider these for packaging tests:
- Shipping Durability
- Handling & Product Content Protection
- Shelf Timeline
If the custom packaging is all cleared in the above criteria, then packaging ready for usage. If not, then it’s wise to fix the issue before any disaster can occur.
Next time if you consider doing any custom packaging keep them mind to help you in making the right decision.
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