Major Packaging Mistakes that You Should not be doing as a Product Manufacturer
Product packaging plays a vital role in any business to secure a strong image in a viable market. If your product has an unattractive outlook, you are probably going to fail to drive in more business by losing customer’s attention and ultimately less number of sales. To help your products stand out and to grow your business, lookout if you are making following mistakes in packaging:
- Out-of-date Packaging
Anything that doesn’t update itself or doesn’t bring any changes with time, eventually dies. Keeping old fashioned packaging for your items will leave you far behind in the success rate. Keep an eye on the customers’ habits and see how they are responding to the latest packaging styles. Observe how your competitors are bringing changes in their packaging to grab the customers’ attention. Sticking to the old packaging will leave yours far behind in this competition. So be a trendsetter and always follow the trend to bring unique changes in your product’s packaging.
For this, you need to play with colors, shapes, size, designs, and textures to create a unique packaging that will become an icon. If you are not willing to spend some money to update the packaging, remember that you are going to lose a lot of money because of low sales because conventional packaging creates has a huge impact on the business.
- Using Wrong Specifications & Labeling
Wrong specifications (inappropriate thickness of the material, wrong measurements) and wrong or misleading information printed on the packaging boxes can have a bad impact on the number of sales. Packing a heavy and fragile item into fewer sturdy boxes might result in breakage or leakage resulting in bad customer experience. A proactive box with correct information printed on it will not only create a better image of your brand but you will also save a good amount of money. Correct information and sturdy packaging increase customers’ trust in your products.
- Using The Wrong Materials in Product Packaging
Sometimes manufacturers get a packaging that is definitely unique but doesn’t synchronize with the product inside. The material they select, or design or color patterns are not ideal for the product packaging. For instance, if you have cosmetic products and want to give them a very appealing look but the material you choose is not suitable, your product will end up looking dull and unattractive.
For cosmetic products, cardboard is an ideal material that allows the latest printing and finishing techniques. You can also go with Kraft as it is trending in the market nowadays. Choosing the correct material for your products would lead to a high number of sales in just several days.
- Lack of Package Testing
Delivering a product with broken or damaged content will leave a very bad impact on the customers. Sometimes, there is a production error or if the packaging is not tested properly that leads to the worst unboxing experiences.
To reduce the probabilities of damaged products, you need to consider the packaging tests for:
1- Shipping durability.
2- Product content protection.
3- Shelf life.
Consider all these points before getting your product live. It will help you to get maximum business revenue in a very short period.
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