Improve Business Growth & Product Sales with Cardboard Displays

The cardboard packaging is used to enhance the desired purchase of the customers by using counter top displays and stand-up displays. Such type of product packaging is best for marketing and branding of the consumers and retail products. Their aesthetic and appealing appearance is proven to boost up the number of sales.

The concept of counter top displays was introduced during the 18th century that was developed and improved over the years. Today, you see the finest form of these displays called POP or Cardboard displays.

A study, ACEEE (American Council for an Energy-Efficient Economy) shows that there has been an increase of 706% in the CFL sales in the four Arizona stores lately. Furthermore, the purchase displays point also shows a remarkable deal at the discounted price.

Another article by Harvard Business Research centre has also shown that companies or brand (Atari, Ford Motors and Kodak) who have used counter displays have earned good revenues. Their smart and creative use of point of purchase displays has contributed a lot in making a mark in the target market demographically at low rates.

Want to know how exactly these cardboard packaging boxes influence the number of sales? Let’s find out

The answer of this question is simple: these boxes capture the customers’ attention instantly, especially the counterpart displays that are set nicely on the counters, right at the moment when the buyer is ready to buy the product. Usually, they have creative designs and are colourful enough to attract the customers towards them and show them that there are sales, discounts, and promotions on a certain item that is one the counter top display.

Though cardboard is a good option, not all the cardboard displays are attractive.

Here are some key factors that you should keep in mind while getting promotional displays as materials:

Accurate Information:

Cardboard displays are having texts and images printed on them. Not all the cardboard displays have the actual product in it. Keep in mind that counter displays with accurate information, texts and images entice the customer to acquire the product.

Make sure that all of the information on counter displays is accurate and well-written that eventually will be able to attract the customer to buy the product. Misleading information will never yield good results and this might even drive the potential customer away instead.

The most captivating feature of the cardboard displays is the images and texts printed on them. Sometimes, the packaging is really beautiful but the inside product is of poor quality. Make sure that whatever you have printed on the counter displays is correct and synchronises with the inside product. If customers find the poor quality product inside, they will never buy your product again. Misleading information will drive your potential customers away from your brand.

Visually Attractive:

Get visually attractive cardboard displays because it’s a guaranteed way for a better marketing edge. It will help you to attract more customers and bring in more revenue for your business eventually.

The shape, size, colour, design, and style of the box should be stunning and attractive enough to catch the attention of the customers of different age groups.

For instance, candy bars, chocolates, and other edibles are mostly places on counter top displays that are typically attractive, cheerful and exciting with the retail products. A customer will pick them up even unintentionally while paying at the counter.