How to Maximise Christmas Sales During Holiday Rush?

Without a doubt, sales are set to soar during the holiday season of 2021/22. During the COVID-19 pandemic, many American companies have experienced a drop in customers, delayed shipments, and sales declines. 

However, the scenario is changing. Now, the sales are expected to grow exponentially and can reach up to $800 million this year. Christmas is the time that gets the maximum sales and it is time for retailers to strike when the iron is hot.

Are you a small business owner or employee looking for ways to cash in on the holiday industry boom of 2021/22? Let’s look at five strategies to help you to increase your profits this Christmas shopping season.

1. Harness BOGO Sales:

You might have remembered the time when you walked into a store during shopping, and by just looking into the discount you purchased more than you were looking to buy. Well, this is the power of the Buy One, Get One Free sale offer.

“Buy One, Get One” is the most successful marketing technique. Why? The reason is simple. People will never want to miss the opportunity to purchase an extra product without additional cost or spending. Leveraging the power of BOGO can reap unending benefits for your product.  The chances of customers entering a store and making a purchasing choice increases because BOGO is a sure way to get you a sales advantage. 

Take advantage of BOGO sales during the holiday shopping season by aligning them with a crucial sales event. The key sales include Cyber Monday, Black Friday, Boxing Day, etc.

2.  Market Your Christmas Deals:

To take advantage of these Christmas sales, you need to be marketing your product through multiple channels. The first is to prepare marketing creatives which you will use on a variety of platforms.  You will need different forms of marketing materials for different platforms due to the differences between them.

Instagram posts differ greatly from email updates, for instance. Therefore, you should design a marketing strategy tailored to each medium. For example, email marketing demands a separate type of holiday campaign as compared to Facebook, Twitter, etc.

Hence, brands like Grape Soda Club encourage consumers to subscribe to their email list to get promotional offers, such as free shipping coupons with discounts of 10%.

4. Create Holiday Cheer with A Marketing Campaign:

Christmas advertising strategies are a wonderful tool to get repeat purchases from customers, since you can create interesting, exciting, and engaging advertisements that will get customers curious. 

When it comes to creating impactful campaigns, it is better to combine the in-store decoration with a strong e-commerce strategy.

A successful marketing strategy will increase traffic to the store, while the interior decor will create an ambiance of festive mood allowing shoppers to unwind.

5. Offer Combination Products and Special Promotions:

When the holiday season arrives, it is possible to bundle your products. You can group several products and give them a special price. This can increase your profit margin and certainly appeal to your target market. Another option would be to have a huge sale before New Year Day or Christmas evening. Concentrate on products that have been in your retail shop or inventory for quite a while, instead of new items. In this way, you can engage the customers, and get them under a shopping spell.