How to Design Your Custom Retail Packaging in 6 Easy Steps

Packaging customization and extravaganza has become as important to sales as the marketing of your business. Customers are drawn in by the affection and passion expressed by businesses in their packaging efforts. This has brought the markets to a very competitive peak, where the novelty and creativity of retailers keep pushing one another forward, creating a chain reaction of improved customer experience on each level. With the yet increasing number of online and offline retailers, it can be easily predicted that standing out in this crowd will be a challenge now more than ever. As 64% of the customers choose items off the shelves without any thoughts about the brand or knowing the producers, it might sound impossible to find a to break this segregating barrier. However, with a packaging that can speak in volumes to the customers and make them acknowledge the presence of quality through visual communication, you can beat any retailer in the game.

If you are wondering what the deal with custom retail packaging is and where and how to get started, then you have landed on the right read. Here are the steps to follow:

Know the Dimensions of Your Product:

The very first step towards the right custom retail packaging is knowing the dimensions, height, length, and width, of your product. This will help you in determining the size of your packaging box considering any additional items i.e., promotional and protective inserts, complimentary items, or additional products. You will also need to choose the type and size of packaging inserts before moving to the next step.

Choose an Outlook and Display:

A consideration that you must keep in mind is whether these packagings are going through the mails or onto the shelves to appeal to customers. Your assumption has to be that your customers know absolutely nothing about your brand or your products if you are selling off the shelves where customers have no idea of what is in the packaging. Customers can be informed of these things through your custom packaging that has:

• Informative details regarding your brand products.
• The user manual guides the customers through the usage process.
• Your logo and motto/tagline to familiarize customers with your brand.
• A preview of your product, either through window packaging or a photo.

With e-commerce brands, the customers get to know the products and their different aspects on your website, before purchasing so including too many details can be redundant. Instead, take this opportunity to advertise and elevate your brand through packaging. You can add:

• A bold and prominent logo that stands strong on the backdrop color.
• Your branding elements such as color and fonts etc.
• A personalized message or complimentary comment.

Choose an Inside Look:

The inside look of your packaging box needs to look organized and clean. If you are including several items, then it would be best if your packaging contains dividing cutouts, portions, or compartments that divide each product. You can also include cards and other promotional inserts that can either detail the customers on your business and the back story that defines your brand or guide customers about how to use the products.

Compliment Branding with Catchy Designs and Patterns:

One of the trending allures in the packaging world is the design and patterns used on the box. This aids in catching the audience’s attention and standing out among the crowd of competing brands. Integrating these patterns with the brand logo and colors also holds undeniable importance.

Develop 3D Models to Finalize:

Upon the completion of the designing process, you will need a preview of your packaging in real-time to see how much of the efforts you have put in can help you gain customers. 3D designs are an efficient way of seeing your final look brought to life. If you are contempt with the results, then you are good to go.

Congratulations, you have successfully designed an effective packaging that is a surefire in boosting sales and enticing customers. There are some things that better be left to the professionals, similarly, packaging can be sometimes tricky. Having the help of a professional designer and packaging company can help you go a long way. So, take your time in researching your packaging company and the history it has with the customers.

Share This