5 Proven Tips to Minimise Packaging Cost

If you are a business owner, looking for durable packaging, then you are in luck. Having good packaging boxes is crucial for your business continuity. But at the same time, you cannot afford to spend all your budget on this. 

Remember, packaging carries the weight of your product on its shoulder.  Having cluttering and distracting design will distract the buyer from your packaging.  Every year, countless numbers of packages are moved and a lot of packaging waste is produced.  Waste management and recycling systems are already under strain due to this.

Here are some ways you can save money on packaging while maintaining brand integrity. Providing a memorable customer experience, and maximising profits.

1. Lighter and Sustainable Packaging:

Lighter packaging can save cost on the packaging. If the product is fragile, then it will require sturdy packaging. But for the durable item, you can use cardboard with

less thickness. Similarly, using sustainable packaging material is also a good choice. Corrugated boxes are lightweight, cost-effective, and durable as well. At the same time, key the customer convenience priority. The custom packaging should be able to protect the product and keep its integrity as well.

2. Use Minimalistic Packaging:

 There are many expensive packaging styles in the market which include gable boxes, pillow boxes, and geometric shape boxes. However, to curb the packaging cost, you should opt for boxes that are simple in look but convey the intended message. The more creative and fancy box will cost you more. So, a simple yet beautiful design that is easy to open should be your first choice.

Minimalism brings the product into focus, without cluttering or distracting the people with ornamental packaging display. Resulting in more sales for your product, because buyers can make fast decisions whether the product suits them or not.

3. Buy in Bulk:

Purchasing the product in large quantities or bulk amounts is always profitable. Because when you are purchasing the merchandise in bulk quantity, retailers will offer you a discount.  You will get the product at a wholesale rate, which is less than the actual amount of the product.

4. Grab Occasional Sales:

Sales are the perfect time to get a high-quality product at reasonable rates. Sales usually take place on special occasions like Christmas, Thanksgiving, Black Friday, Cyber Monday, etc. Some retailers may offer up to 50% off or a flat 70% off, this is the occasion to get the boxes at the lowest price.

5. Compare Pricing with Competitors:

Always message different manufacturers and ask for a quote. Compare the prices of competitors and make the assessment, which one is offering the perfect product at an economical price. If someone is overcharging or asking for more rates, then you would have the option to go for other buyers. However, never compromise on the quality of the boxes. Even if you have to pay more.

Final Thought:

Modern marketing trends demand packaging that can lift heavy items. Also, people prefer packaging that makes them feel good. Therefore, a simple cardboard box will not cut it.  The modern era demands a design that is attractive, vibrant, aligning with your product functionality.

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