Create a High Demand for Your Products with Scarcity Marketing

Scarcity is a pivotal principle for influencing the decision-making process of customers by persuading them that valuable products are available in lower quantities than they need. You can use the principle by printing discount offers for a limited amount of time on your custom packaging boxes, it will attract the customers to buy your product. The method is also effective for keeping your customers engaged with your offerings by displaying on your site so they don’t miss out on any bargains. 

Let’s dig further into how you can create a high demand for your products with scarcity marketing. 

1. Flash Sales:

Brands use flash sales techniques that are declared at the last minute and these sales are available for a shorter amount of time. Snap Inc. uses the flash technique for selling Snapchat spectacles. These are sunglasses that show the perspective of the wearer. They didn’t sell the product online but placed Snap chat-themed vending machines at random locations. People know about the arrival through social media channels and run to buy the sunglasses before they get out of stock. 

2. Countdown Timers:

If you launched seasonal sales, don’t show the end date on your website that is less impactful. Instead, you can add a countdown timer on the product pages that will make the customers as if something is getting away with the ticking of the clock. It will create a sense of urgency in them and will be sufficient to persuade them to take action. 

3. Limited Time Offers:

When Starbucks launched a new product “unicorn frappuccino”, they announced on the website that the specialty product would be available for a few days only. People rush to buy the product and within first day, all the orders were sold out.  The brand uses the same technique by changing the packaging of coffee by using Starbucks red cups, which created the same effect. 

You can change your packaging for a limited amount of time and inform the customers through different channels so they can buy your product. 

4. Limited Stock:

You can also use the scarcity principle by showing how many numbers of items are left in the stock. In the case of an e-commerce store, you can simply show the quantity on the product page that will grab the attention of the customers. The same technique is used by Amazon on its product page where a number of remaining products is mentioned under the product price. 

5. Social Proof:

Social proof is all about taking guidance for your decision from the opinions and actions of others that validate the customers’ choices. Typically, customers visit the review platform about the product to determine other people’s experience. If most the customers recommend the product that becomes a main drive to buy the product. 

Conclusion

Scarcity is a powerful principle that is used by brands to create a high demand for their products. There are multiple ways to use the principle as you can show the limited stock remains in your inventory beside the price of the product on your website. On the other hand, you can also print discount offers available for a limited amount of time on your packaging boxes that will also grab the attention of the customers.

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