Connect with More Markets Using Social Conscious and Eco-Friendly Packaging

Here is a fun fact you might know: “73%” of millennial consumers say that they are willing to spend more on an item that is socially conscious. If you have thinking on how moving your brand message to have a more pro-environment focus or committing to a more sustainable packaging solution. Then you are making a smart move.

 Are you not convinced about it yet? Then let’s discuss some of our favourite idea for creating custom packaging box that is both Eco-friendly and socially conscious, also connecting to more markets.

Create Your Packaging into a Useful and Sustainable Item:

Packaging that is Eco-friendly and made from recycled materials is a great way to lower your company’s environmental impact.  When considering the materials to make boxes out of, also consider the functionality of the packaging itself. Take for instance if you are looking to open a flower shop are you using your folding cartons as makeshift flower pots or if you’re a clothing brand is there a way to use the packaging int a clothing hanger for your products.

Having a form and function is not just innovative and cool but an amazing way to lessen your footprint. And the best part is that since your ideas are so original, customers are likely to take a picture of them and share it on their social media accounts. This helps you get engaged with the customers and get free publicity for your products.

Educating your Customers via Packaging:

When it comes to producing an ethical product or simply highlighting a more philanthropical side of your business, your custom packaging is just as important as your products. This is why you’ll need to consider what kind of message you need to convey! Mostly available in text form and simple as printing a few stats can be a way to connect with the customer. Here is one tip every blank space in the packaging is seen as an opportunity to connect with your customers. Use the space wisely to have a better design with your message conveyed easily.

The information can be anything like a miniature- essay contests relating to social justice or some motivating excerpts etc. Keep in mind that you want your text and your message as central focus then try using earth tones and minimalist design. Lastly include your contact information along with you’re your social media handles because not only will they connect you in the cyberspace, but also how you are working with the causes represented on your packaging.

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