8 Alluring Colour Schemes to Create Exquisite Chocolate Box Packaging

Colours have the power to be reminiscent and suggestive. They can stimulate the moods of your customers. Scientists have even provided evidence that colour has the capability to trigger the release of certain hormones and chemicals that in turn stimulate people’s minds and make them feel certain emotions. This is called Colour Psychology.

How Your Business Can Benefit from Colour Psychology?

Colour schemes play a principal part in the design of chocolate box packaging and you can use this to sway your customers’ emotions into buying your products. It is up to you to give your chocolates a high profile by the selection of a smart colour scheme for your chocolate packaging and treat bags.

Best Colour Schemes for Chocolate Packaging

To assist you in making a smart choice we have compiled a list of 8 effective colour schemes that would allure your customers into buying your chocolates and other sweet treats! So dive right in!

1. Classic B&W

The king of the classic, the uber-attractive and the effectively minimalistic colour scheme for your chocolate box design is none other than Black and White! White base with black detailing and typography is a winner for white or milk chocolates and the contrasting combination is perfect for dark chocolates with white detailing on a black base. It’s even great for your treat bags!

2. Blue and Silver

For a royal feel go for royal or navy blue for base colours and get all the typography done in silver. The contrasting colour schemes and the luxuriant aura it creates can do wonders for your chocolate packaging.

3. Black and Gold

Now that we are going about royalty, class and luxury, how can we leave our black and gold colour scheme? Black base with gold foiled lettering is *chef’s kiss* such a perfect colour scheme for your luxuriant dark chocolates.

4. Pastels with Black

Pastels are such an attractive option for you. Pastels are definitely not eye-sore and are more eye-candy, making them the perfect choice for your chocolate box packaging and even treat bags. Do you have pistachios in your chocolate bars? Perfect! Go for a pistachio green base with solid black lettering on your chocolate box designs.

5. Red and its Various shades

A red base for your chocolate packaging design with maroon detailing is a scientifically attractive way to attract customers. Research states that the colour red induces hormones that induce hunger, and this goes in your favour as a brand that sells chocolates.

6. Orange and Black

All fall colours, especially orange, have the power to stimulate hunger like red and its shades. Go for Black on Orange coloured base for a perfectly alluring chocolate box design.

7. Purple and White

Purple as a base colour with white detailing looks absolutely lovely when it comes to chocolate box packaging. This works even better if you are creating packaging for milk chocolates!

8. Retro and Vintage Colours

Retro and vintage chocolate packaging is sure to create a buzz. Opt for browns combined with teal with detailing in black and white to create an exquisite chocolate box design to attract your customers.

The Bottom Line: Packaging Partner

Perfect colour scheming alone cannot create a remarkable packaging experience! You have to make sure that the manufacturer you choose for your chocolate box packaging can provide you with high quality packaging with premium print services. If you are on the lookout for such a packaging manufacturer, then look no further than Emenac Packaging Australia, for we have the best packaging solutions for all your products’ needs!