7 Economical and Wonderful Custom Packaging Boxes Ideas
Custom packaging boxes are a valuable opportunity to connect consumers with brand identity, especially nowadays where trendy and social media shareable packaging is often a target for advertising and marketing strategies. Companies are processing unique and creative packaging ideas into a strong digital marketing campaign for their brands.
Sometimes it’s difficult to find a balance between communicating your brand through packaging and maintaining the budget, but that does not mean you can improvise here.
There are inexpensive ideas that can impress you and your customers along remaining within budget.
- Foil Stamping
Foil Stamping is a packaging finish that was once expensive a long time ago. Back then the process was bit tedious and labor-intensive. Today, a variety of foil stamping options are offered as its cheaper to produce with digital foil stamping. Typically if you consider the finishing touches like foil stamping, Spot UV and debossing/embossing than the cost would increase in range 10-15% of your full production cost.
- The Inside Printing
The inside printing is fun customization where you print the company logo and artwork inside the packaging box often they appear to in a washed-out color. As the trend of online unboxing experience is growing, personalized inside printing are common among them. It is also a cost-effective plan for a lasting impression.
- Custom Sleeves
Incorporating custom sleeves in your packaging boxes is a smart and sleek way to present your boxed product to your customers. The design is cost-effective and aside from being usable with other products, it can be personalized to ease brand experience. It is also an eco-friendly option. Sliding Sleeves are common with mobile phones and electronics, as they heighten the brand experience and its unique design
You can manage cost here, as they only require paper for their manufacturing and can have creative designs.
- Digital Printing
Typically digital printing costs less than offset printing. But they provide a brighter future and course for the printing & packaging industry. It is useful for e-commerce and corrugated packaging, by opting for digital printing you can save a lot of cost compared to offset printing and they provide the fastest turnaround time.
- Tissue Paper & Inserts
When you’re packing fragile items into the packaging boxes, inserts are used to secure the items from breakage. Since tissue paper requires thinner material and less waste than foam, you’re going to benefit a lot with the low material cost. You could also benefit from a positive branding experience for your customers.
A great unboxing experience also helps in encouraging them to re-purchase the products in the future. Your brand gets to be promoted on social media that ends in favor of your business. Inserts and tissue paper additions can offer a fully branded and unique unboxing experience.
- Die-Cut Standard Box
Considered as one of the popular and most affordable packaging options, it can be made into an interesting and creative packaging plan. You can add a die-cut with box styles like Reverse Tuck Box or Straight Tuck End, etc. for a nominal cost. This custom packaging box style is about creating a design a matches the philosophy and style of the brand without being overengineered.
- Sticker Labels
Stickers are a flexible way of adding finishing touches on your packaged goods. The logo of your brand/company is the first thing customers see when they open your box. Much like foil stamping and sleeves, their prices drop with higher print qualities, cost varies on sheet/roll printing or shape/size. Create an exciting look for less by adding them on the outside or inside the packaging. They can transform the boxes into a specialty design.
In short, the custom packaging boxes are a vital part of the product that benefits your brand a lot, even in the restricted budget there are ways improvise and create an unforgettable experience.
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