6 Signs You Are Wasting Your Time Using Stock Packaging
Stock packaging is referred to as the generic packaging or the standard packaging. This packaging consists of ready made packaging boxes, bags, or bottles. Stock packaging comes in limited sizes, standard packaging material, standard shapes, and non-creative blank and bland designs. Some people actually do prefer stock packaging over custom packaging, but as a business or brand owner, you might waste your valuable time and resources by opting for stock packaging.
Packaging and Promotion:
Packaging not only protects it promotes as well! How? Well particularly because it is one of the most influential and important marketing strategies for your brand. As a brand owner, you must understand that packaging is the face of your brand and your products, and it should therefore resonate with what your brand stands for. Standard packaging might be good and quite cheap, but it fails to reflect your brand’s ambiance and aura. In this case, custom packaging can give you a big benefit over stock packaging.
We are going to place emphasis on 6 signs that show how you might be wasting your time and resources by opting for stock packaging over custom packaging. Let’s go through them:
1. The Standard Size
The standard box size is not a fit-it-all solution. If your products are small and delicate, for example, jewellery, it would be a hassle to package them into a box as big as a book. For one thing, packaging small products into big boxes is a waste of space, and in this way, so much packaging material goes unused and wasted.
A box size too big for your product might also increase the risk of damaging your delicate products as with so much space around, your delicate products might roll around and break in packaging. This snatches away the functionality of the packaging as a protector of your brand’s products.
Not only this, the end-of-life impacts of excess packaging can also harm the environment. The wrong box size is a misuse and wastage of perfectly good packaging material that could have been used elsewhere. Using wrong-sized boxes goes against the conservation of the natural resources of the world. Use the correct box size and help conserve the energy utilised during the manufacture of excess packaging that is eventually going to waste.
Opting for custom packaging you can choose packaging for your products that is the right size for your products and that fits your brand’s items. This way you would be able to secure your products effectively and will also help save lots of packaging material that will eventually save you from wasting resources like energy.
2. The Standard Materials
Just like box size, the stock packaging appears in standard packaging materials for example cardboard or corrugated. But what if you are dealing with a type of product that has a chance of getting ruined in transit if you package it into the standard cardboard-based packaging material?
In another scenario, what if the products of your brand are too luxurious to be kept safe in cardboard box packaging or corrugated boxes? You might need to opt for rigid packaging for products that have a luxurious aura to them. Rigid packaging material is often not found in stock packaging, and using stock packaging for your luxurious products might be a waste of both your time and resources.
So make the smart choice and opt for custom packaging solutions so that you can get perfectly tailored packaging for your items, fashioned out of the packaging material of your choice.
3. The Bland Appearance
As we mentioned earlier, packaging does not only protect, it promotes your brand’s products as well. Unfortunately, the standard bland stock packaging fails to do so. Why? Particularly because the stock packaging has no designs or attractive elements on it.
Stock packaging is flat and insipid. It is not attractive and unique. It lacks all sorts of creative packaging design and is therefore very plain and boring. In an era where books are judged by their covers, literally, the creative packaging design of your products says a lot about your brand.
In an epoch where people adore the extraordinary, opting for dull and ordinary stock packaging is not a wise choice you will be making for your business. Therefore, be extraordinary and unique and choose custom packaging for your company’s products.
4. No Brand Recognition
Stock packaging not only lacks creative packaging designs, but it also lacks all the necessary details and elements that must be present on the packaging of your products. Not just this, stock packaging lacks a very important element as well: your brand’s logo.
We always say that packaging is the face of your brand and it resonates with all that your brand stands for. Your brand’s logo is the emblem of your brand. It is your trademark. How inconvenient would it be for your customers who adore your products but can’t find them on the retail shelves due to your company’s logo not being present on the packaging of your products? This might even make you lose some precious customers.
Therefore, make the astute choice for your business and opt for custom packaging. This way you can add elements like your brand’s logo, your catchphrase, or tagline onto the packaging of your products. Believe us, brand recognition is crucial for the success of your business, and custom packaging is imperative for your brand recognition.
5. No Exclusivity
Stock packaging is deficient in all creative packaging design, and is dull and ordinary. That much is certain by now. But have you thought about keeping your brand up to date per the trends? What if festivities are approaching, say Christmas or New Year, and your packaging is not exclusive while your competitors are launching packaging that is limited edition?
Whose products do you think would your customers prefer to buy? They will surely opt for, and even end up impulse buying, the products displayed in attractive custom packaging. The best solution to this issue is one and only: Custom Packaging with Limited Ed elements! So make the sensible choice, ditch the boring stock packaging, and instead go for custom packaging for the products of your brand.
6. Lacks Important Information
Stock packaging is blank: no creative packaging design, and no brand logo. It also has a standard box size and shape. Nothing unique about it. But another important thing that stock packaging lacks is the necessary information related to your product.
How would the customers know what your product is? How to make use of your product? What are the ingredients? If it is a food product or skin care product, what are the allergens? Stock packaging lacks all this useful information.
Custom packaging, on the other hand, lets you add all the important and useful information to your products. Don’t waste your time and resources on stock packaging and make the smart decision of going for custom packaging for your brand’s products.
The Bottom Line: “Where to get the Best Custom Packaging?”
It is pretty clear now that stock packaging, no matter how convenient it may seem at first, is not the superb packaging choice for your brand’s products, custom packaging is. The only thing left now for you to decide on is where to get the best quality custom packaging to protect and promote your company’s products.
At Emenac Packaging, Australia you will find exemplary custom packaging solutions at the most affordable and reasonable rates. With the help of our expert team, we create the best packaging solutions tailored according to every minute detail you provide us with in terms of custom packaging. So get in touch with us today!
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