5 Ways to Create Memorable Unboxing Experience
In this day and age, a dull approach will only make customers forget about your brand. Customers are looking for a great experience. And there is no better way to deliver an outstanding experience than by offering custom packaging boxes with the best unboxing ever
It’s pretty self-explanatory what unboxing is: It is delight and expectation of not knowing what’s inside the wrapping to cherish the feeling. Unboxing is the excitement and joy that customers have by the clever and bespoke display of your items
Visual stimuli have a deep impact on the perception of any individual. According to psychological studies, decent custom packaging influence the parts of the brain that are linked with impulsive buying.
Unboxing is not only an exceptional advertising and marketing tool but it also communicates the story behind your product, driving increased loyalty and customer engagement.
This is because the online marketplace is saturated by thousands of companies seeking attention, and unboxing is special for the reason it is the first face-to-face interaction with potential customers. Here are five ways you can make your customers’ unboxing experiences incredibly memorable.
1. Boxes with Inside Colours:
Most of us are used to seeing unified coloured pattern boxes. Many of us like the colour appeal of boxes. But if we split the colours in the packaging boxes. You could try different shades to appeal to the end-user. Wouldn’t it be a nice idea to paint the exterior with bright hues and inside with light shades or the other way around. It is certainly an innovative way to produce a resonating pattern along the walls of the packaging box. Imagine the surprise customers will feel when they open the red box with green shades welcoming them. This will leave them in awe certainly.
2. Custom Tissue Paper:
Tissue a simple household item. A customer seeing their box folded in tissue paper may send a different message. It will arouse their curiosity and they will certainly become impatient to see the inside of the packaging. Custom tissue paper with your logo printed adds to the unboxing experience.
It will not only upscale the personalized feelings among the buyers but will manifest effects for your brand. Dial-up the brand personality by adding some new personalized layout on the tissue paper, saying “You’re the reason we exist” or “Thanks for Shopping with Us” You’ll get the kind of loyalty that others only dream of.
3. Discount Codes & Promotional Offers:
Discounts and promotional offers are the strongest way to encourage repeat business. Tactfully and wisely crafted offers that benefit big and small customers alike will make the people come to you again. Similarly, consumers value sales, offers such as buy-one-get-one-free or price break certainly gets customers attention. By giving even a slight margin to shoppers will go a long way in getting big returns.
4. Product Samples:
Who doesn’t love freebies? Especially if they are delivered with a custom order, this will make the buyer feel valued. By doing so, customers will feel that they are not just a random number for you but rather an invaluable asset. Surprises, free samples, and surprise offers will not only leave the people in fascination but also trigger repeat purchases and build loyalty.
5. Thank You Card:
The perfect touch that you can give to a customer’s order is a thank you token or card. It shows your gratitude and appreciation. You’ll be surprised to know that even saying a small thing such as thank you could make a huge difference. A little thank you note with the order also endorses the fact that an actual living person packed the order and not some AI or robot which customers hate. Let your creativity go wild and design a branded postcard that will deliver the message. It is mainly your choice. A personalised touch note saying “great taste” or “You’re best will show that you appreciate your consumers.
Share This
