5 Ways Sustainable Packaging Design is Saving the Planet (and Your Wallet!)

Sustainable packaging has become important for brands as well as consumers. Millennials now prefer brands who follow sustainable practices. According to a study, 75% of US customers think about how their purchases would affect the environment.

That’s why, incorporating Eco-friendly packaging into your brand’s operations has now become a necessity instead of an option. Your company will gain a positive reputation by using sustainable packaging design. Let’s learn more about how this can help in saving the planet as well as your cost.

How Does Sustainable Packaging Design Helps the Environment?

Sustainable packaging design helps in reducing the environmental impact by utilizing recyclable, biodegradable or renewable materials. This leads to a significant reduction in the company carbon footprint. The shifts from plastics to sustainable Kraft packaging or paper packaging leads to a greener future.

5 Ways Sustainable Packaging Design is Saving the Planet (and Your Wallet!)

1. Eco-Friendly Alternative to Plastics    

Due to increased amount of waste in the world’s ecosystem, consumers now demand a shift towards the plastics. The increased use of plastic is harming the environment and filling up the landfills. Therefore, packaging has become an Eco-friendly alternative to the plastics.

2. Increased Brand Image

Today, most customers prefer Eco-friendly brands. Companies which utilize sustainable packaging not only impresses their customers but also becomes a champion for the environment. Therefore, by following Eco-friendly practices, businesses can show their dedication towards the environment and enhances their brand image.

3. Cost-Effective

Luckily, Eco-friendly packaging is cost-effective. That’s why, those looking for a recyclable packaging solution for e-commerce can go for sustainable packaging designs. Eco-friendly materials usually have low production costs. Additionally, businesses can reduce their expenses on recycling and the disposal.

4. Innovations

Companies are looking for a more creative alternative to meet the environmental goals. The move from plastics to sustainable packaging leads to innovations in the materials and the design. This can result in new packaging trends, reduced costs and the efficient process.

5. Smaller and Lighter Packaging

One of the main challenges that many e-commerce business face is designing a compact packaging. Retailers are attempting to reduce the weight and thickness of their packaging in an effort to conserve material. Apart from the environmental advantages, this also reduces material usage, shipping costs, and inefficiencies, increasing customer appeal and corporate profitability.

However, a lot of online retailers are overusing materials because more customers are making purchases online and they are worried about the safety of their products. As a result, extra boxes and product padding are used up and thrown away.
Companies should think about how to apply volume reduction in addition to material reduction.

This can reduce the over packing and allows packaging to be in an organized manner. More space-efficiency can make the shipping process easier and more become less harmful to the environment. 

Examples of Sustainable Packaging Materials

Some examples of sustainable packaging materials include;

• Cardboard packaging:
• Recycled packaging
• Compostable packaging
• Corrugated packaging

In Summary,

For many customers and companies, sustainability has become little more than a catchphrase. A swift transition to more sustainable methods for the production, distribution, and use is necessary for the long-term well-being and standard of living on Earth. As a business owner, you ought to make an effort to include the use the term “Reduce, reuse, and recycle” into your packaging operations.