4 Ways Wrong Packaging Is Bad for Business
We are here to discuss how badly poor packaging can adversely impact your business. If your products are not properly packed, not only does the risk of your product damage increase, but it will also be a threat to your brand recognition.
What’s the first thing you notice in a packed product lying in front of you? It’s the packaging. By using incorrect product packaging, your products become 10 times more vulnerable to damage due to harsh transport and shipping.
Even the most durable products have a chance of breakage, using good quality product packaging will not only protect your items but will also increase your customer retention. Every customer has certain expectations associated with their products, especially when they are ordered online.
Here are some interesting points to support how wrong packaging can be disastrous for your business:
1. Increased Probability of Product Damage:
The most obvious consequence of bad packaging is product damage; if the primary packaging or secondary packaging is not resilient enough to endure the circumstances encountered along the supply chain, the product will likely arrive at its destination in less-than-ideal shape. The manufacturer may have to pay for compensation, provide refunds, or reduce the price of the product to sell it, all of which can be expensive.
To avoid all of this brands can move towards custom packaging solutions that are great for your brand’s recognition. When your brand is providing excellent quality products, they are reflecting a responsible image in front of the customers. With custom packaging boxes, brands can choose different materials of their own choice that not only prevents product damage but also remains sturdy and robust even with added shipping pressure.
2. Bad Packaging Means Bad Reputation:
In addition to the financial cost of product or package damage, which can be incurred through lost sales, refunds, discounts, or compensation, bad packaging choices can also harm a brand’s reputation. Customers have greater standards for the products, this is especially likely concerning luxury products for which they are paying such a higher price. Customers might stop recommending the brand to others or making repeat purchases if the packaging is fragile or packed improperly.
Using custom packaging boxes made out of cardboard material help to reduce the risk of giving away your customers to another competitive brand. Custom cardboard boxes are thick and hard which makes them more suitable for shipping. These custom boxes are also highly customizable into any shape, size, or style. These custom-printed boxes can be embellished with details like gold foil stamping and logo embossing. Custom cardboard boxes not only give texture and life to your product’s packaging but will also make your products the talk of the town.
3. Effect on Brand’s Profits:
Manufacturers must be mindful of what consumers anticipate in terms of packaging quality, branding, and design. The branding and packaging of your product can have a significant impact on whether or not it is picked in a competitive market.
If your product is not properly packed and represented, customers will be quick to choose the next best thing. This will ultimately affect your existing customers and lead to reduced profit generation. Customers are quick to analyse your products sitting over the shelves. By providing what you claim for in the name of security and safety, your brand can get a loyal customer base.
The biggest setback for any company is their lack of profit generation, to bring your products back on the front rows, brands can use custom packaging for their products. Custom packaging applies in many industries from food to apparel and from luxury products to cosmetics, custom packaging is specially tailored to cushion your products that are vulnerable to damage.
4. Unprofessional Brand Image:
The aesthetics of your brand are very important. Everyone likes to buy a thing that is trendy and stylish. If your product packaging has cracks and crease lines all over it, no one will desire your products. Poor packaging will make even your best product look distasteful having a bad impact on your overall business.
If your brand is selling expensive items, for instance, a watch or a perfume, it’s a bit of hard luck to get away with bad packaging. People mow-a-days have a strong digital voice and platforms, where one bad review can have a bad impact on your brand’s progress. Another significant problem is excessive material utilisation. Wasteful packaging could upset your target market, especially if you’re trying to appeal to an Eco-conscious group.
Using custom packaging your brand can enhance the product’s perception in the market. Using custom packaging brands can also use recyclable and Eco-friendly packaging options that are great for brands to reduce packaging waste, and create a distinctive image in the market.
Custom packaging boxes with great design and affordable bulk prices can be acquired from Emenac Packaging Australia. Our brand creates boxes with state-of-art technologies and designs that stand out and protect your products.
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