3 Things to Consider When Budgeting for Business Packaging Needs
As packaging experts, one of the most common questions we often ask is all about budgeting for the different packaging needs. When we asked them about what strategy they used for the budgeting of different custom packaging designs, most of the customers faced difficulty when answering as they didn’t have enough idea.
Allocating and creating budgets for packaging needs can be a difficult task but when you understand your product size and other packaging needs then it’s quite easier for you to allot your product’s percentage to budgeting.
Usually, most of the brands spend only 10% of their product budget on packaging needs but it is not fixed. Packaging boxes come with endless designs and the budget would vary with the packaging box design and size. The packaging box size and the material determine the packaging box price and help you identify the estimated budget for different packaging boxes.
In this blog post, we are here to guide you with the 3 tips that will help you make the budget and give an idea about packaging different elements.
1. Know Your Business Packaging Needs:
In the start, you must have an idea of what kind of packaging your products need. For example, if your product is the nutrition bars then it’s best to go for the display boxes as it would be the best option if you want to display it on the retail stores or the folding cartons. But this idea only suits you when you want to sell it in bulk directly to the consumers. You need to consider some of these things:
- Are you selling fragile and perishable products?
- Do you want to include the different products in your package? If yes, you will go with the larger size packaging box.
- To sell bundles and multiple product types, you have to create different box sizes and packaging designs.
After that, you need to know about the different packaging materials and which packaging material would be best for the specified product. Besides the packaging box type and material, your business will also need to consider the sales rate to understand the quantity you want to order accordingly.
2. Know your Customer Needs:
Another aspect to consider when budgeting for your business packaging needs is what your customers want from your packaging. Try to incorporate such packaging designs and materials that your customers will like. Most of the customers have expectations from the brand when they want to unbox the product and it’s your ultimate responsibility to fulfill such expectations.
It might be possible that your customers want such packaging boxes that they can easily recycle or reuse after unboxing. For an Eco-friendly and bio-degradable environment, Kraft paper is the most suitable option to go for as it can be easily recycled.
Customers might also get surprised or happy with the little goodies like thank you notes and discount coupons. It’s the best way to encourage them so that they will come back again to you. You need to know some of the following things:
- Don’t use too much packing material on the custom boxes as it will reduce your cost.
- Try to order in bulk to offset your packaging cost as when you increase the total order quantity, the price per unit decreases.
3. Know Functionality & Aesthetics:
You need to find out what you value when there is a talk about functionality and aesthetics. If you want to go for functionality, Kraft boxes are the best option as it is Eco-friendly. In case you are going for folded cartons, try using the inserts to hold the products without sturdiness issues. You can do printing on the Kraft paper with only one or two colours so it’s also the best way to offset different costs.
If you want to give your packaging box value with some aesthetics, go for a unique and eye-catching packaging design. Some packaging box manufacturers offer design services along with the manufacturing of quality packaging boxes. Try using packaging add-ons like embossing, de-bossing, colours, and patterns. But one thing is that these add-ons may cost you more.
Conclusion!
Before allocating the packaging cost, if you consider the above-mentioned 3 things earlier, you can come up with a cost-effective budget for your packaging needs. Without considering these tips, it’s quite difficult to go for a better budget for the packaging needs of your products. If you want quality packaging boxes at affordable rates, look no further than the Emenac Packaging Australia.
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