3 Significant Trends in Packaging Design
The acknowledgment of packaging being more than an expression of a company’s creativity is nothing new. Ever since the discovery of sales being impacted by the expression of a product through its packaging, corporates and businesses have found innumerable ways of exploiting this impact and using it in the most creative of ways to produce the best of results. This gave birth to the “branding” phenomenon; where a certain product of a certain brand was recognized by the mere look of the packaging that they came with. This effect was brought about by the specific features of the packaging used i.e. their shape, size, texture, design, logo, and other such essentials involved. Although there are no outlined or specified set of guidelines on how to successfully represent a product by the mere packaging of it, we can observe certain patterns and trends that are used far and wide but multiple international brands and businesses.
In this article we will discuss these 5 impactful trends that have taken over the packaging world:
1. Minimalism:
In an aesthetically woke and aware era, where the minimalism and extravagance of art and presentation are equally appreciated, you can put this factor easily into play. Simplicity is an arrow that can hunt two birds with one stone; it brings that certain elegance and grace to your product while keeping clear what the product is. This is a trend being adopted by gigantic companies which help the products gain that touch of aesthetic and also stand out among other products.
Another role played by minimalism is how it avoids overwhelming the customer by providing limited details of the product (ones that matter) and skipping the technical details. This results in to-the-point message delivery and the audience’s appreciation for precision.
2. Playing with Colours:
Colors are what has surrounded us since forever and we have managed to associate them with specified feelings and emotions. This play of colors in emotion manipulation has been creatively used by brands to make the customers feel more at home every time they return for buying more of your products. Take Tiffany’s signature blue packaging and all blue layout over everything, making it a recognizable trademark.
Going either with minimalism or a colorful theme for your packaging is something determined by what the product is and which one of the trends can you best manage and properly express the picture of your brand with. Using numerous colors can make your packaging more attractive if the hues are used in appropriate proportions with the right color contrasts.
3. Make Them Feel Like Home:
Sometimes consumers prefer products that are handmade or that have that hint of customization through the use of fonts that look handwritten. The handmade and handwritten qualities are what give the consumers a sense of intimacy with the product, maybe you want to buy a certain sauce because it reminds you of the one your mother used to make, or sometimes they relate to our nostalgic memories, like that biscuit you used to enjoy during childhood and you are glad it is the only thing that has not changed since then.
Smart packaging has allowed sales to skyrocket wherever they have managed to bring a personal relationship between the product and the consumer. Feeling a certain way about a specific product can be the deciding factor in the sale of it, making sure they always feel the right way while choosing your products is a success.
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